The Showroom
The Showroom is a key tool in interior design where the fabrics themselves inspire the conceptual stage of the project
In the development of any interior design project, every stage of the creative process matters. But if there is one truly defining moment, it’s the beginning: establishing the concept, shaping the aesthetic and functional direction of the space and selecting key materials that will bring coherence to the whole.
From my experience, I’ve come to value the showroom not merely as a display space, but as a true working environment. A place where I can explore, combine, test and make essential decisions that structure the project from its earliest stages. That’s exactly how I work, for instance, at the Pepe Peñalver store in Madrid, a space that has become a natural extension of my studio and a key creative tool.
Discovering the Pepe Peñalver store and showroom
Pepe Peñalver is a fabric editor with a solid track record and a unique creative vision I have always admired. In addition to offering inspiring, high-quality collections, they have a store on Calle Castelló 61 in Madrid that includes a showroom specifically designed to serve professionals and support them in their projects. There, the team not only showcases their collections, but also provides technical advice and guidance throughout the creative process, making each visit a truly productive working experience.
It’s a place where fabrics are not chosen at the end, but become part of the initial conceptual stage of the project. For me, fabrics are not an accessory, but a structural axis of the design.
A real working experience in the showroom
During one of my recent visits to the Pepe Peñalver showroom, I developed part of the conceptual work for a residential project right there in the space. Guided by their team, I reviewed collections, combined materials, and worked on the colour palettes and textures that would go on to shape the design. These in situ dynamics allow for:
- Access to a real and up-to-date selection of their collections.
- The chance to view fabric combinations in natural light.
- Personalised technical advice.
- Integration of textiles into the project from the initial moodboard stage.
The showroom becomes a key tool, not only for the final product selection, but as a space that facilitates and speeds up creative decisions during the most decisive phases.
Textiles at the heart of design
From my perspective, it’s important to highlight the impact fabrics have during the initial stages of a design project and the importance of working with a quality showroom that supports this essential part of the process, like the one at the Pepe Peñalver store.
Every project I undertake begins with an in-depth exploration of materials, and when the environment supports that work, as it does in this showroom, decisions become more precise and coherent. In this sense, working with Pepe Peñalver means working with a brand that truly understands the strategic value of textiles in interior design, offering not just product, but inspiration, expertise and a space tailored for creators.
In the development of any interior design project, every stage of the creative process matters. But if there is one truly defining moment, it’s the beginning: establishing the concept, shaping the aesthetic and functional direction of the space and selecting key materials that will bring coherence to the whole.
Discovering the Pepe Peñalver store and showroom
Pepe Peñalver is a fabric editor with a solid track record and a unique creative vision I have always admired. In addition to offering inspiring, high-quality collections, they have a store on Calle Castelló 61 in Madrid that includes a showroom specifically designed to serve professionals and support them in their projects. There, the team not only showcases their collections, but also provides technical advice and guidance throughout the creative process, making each visit a truly productive working experience.
It’s a place where fabrics are not chosen at the end, but become part of the initial conceptual stage of the project. For me, fabrics are not an accessory, but a structural axis of the design.
A real working experience in the showroom
During one of my recent visits to the Pepe Peñalver showroom, I developed part of the conceptual work for a residential project right there in the space. Guided by their team, I reviewed collections, combined materials, and worked on the colour palettes and textures that would go on to shape the design. These in situ dynamics allow for:
- Access to a real and up-to-date selection of their collections.
- The chance to view fabric combinations in natural light.
- Personalised technical advice.
- Integration of textiles into the project from the initial moodboard stage.
The showroom becomes a key tool, not only for the final product selection, but as a space that facilitates and speeds up creative decisions during the most decisive phases.
Textiles at the heart of design
From my perspective, it’s important to highlight the impact fabrics have during the initial stages of a design project and the importance of working with a quality showroom that supports this essential part of the process, like the one at the Pepe Peñalver store.
Every project I undertake begins with an in-depth exploration of materials, and when the environment supports that work, as it does in this showroom, decisions become more precise and coherent. In this sense, working with Pepe Peñalver means working with a brand that truly understands the strategic value of textiles in interior design, offering not just product, but inspiration, expertise and a space tailored for creators.
